# MED Ideas > MED Ideas (medideas.it) is a medical communication company based in Brescia, Italy, founded by Dr. Diego Di Salvo. It specializes in surgery filmmaking, live surgery streaming, and brand communication for medical and dental professionals. The company produces cinematic-quality surgical documentation, multicamera live surgery broadcasts, and full communication strategies for healthcare providers — from individual practitioners to academies and universities. MED IDEAS SRLS was officially registered in September 2021. The studio opened in April 2022. The company serves clients including Stryker, Johnson & Johnson, EMS, Biotech, Geistlich, and Noris Medical. The website is bilingual: Italian at the root (medideas.it/) and English under /en/ (medideas.it/en/). --- ## Company Information **Legal Name:** MED IDEAS SRLS **VAT / Tax ID:** 04309700989 **Email:** info@medideas.it **Studio:** Via Cassala 24, Brescia - 25126 (by appointment only) **Registered Office:** Piazza Cavour 21, Rovato - 25038 BS, Italy **Founder:** Dr. Diego Di Salvo **Social Media:** Instagram (@diego.disalvo), LinkedIn (/company/diegodisalvo.it/) --- ## Services ### Surgery Filmmaking Cinematic-quality documentation of surgical procedures. The core philosophy: the best way to explain a procedure is to show it. **Capabilities:** - Canon Cinema and Mirrorless Full Frame cameras, 4K resolution - Lightweight mobile equipment designed for operating room environments — no structural modifications needed - Live surgery connections with real-time webinar integration - Multicamera streaming management on YouTube Live, Facebook Live, Vimeo, and Zoom - Complete documentation of all steps of a protocol or procedure - Professional post-production for presentations, conferences, and educational material **Italian page:** https://medideas.it/surgical-filmmaking **English page:** https://medideas.it/en/surgical-filmmaking ### Live Surgery Real-time multicamera broadcasting from operating rooms, turning a basic webinar into a memorable online event. **Capabilities:** - Direct streaming from the operating room on all major platforms - Real-time audience interaction with operators and moderator - Multiple camera angles to capture every detail of the procedure - Lightweight, fully transportable equipment requiring no structural modifications **Italian page:** https://medideas.it/live-surgery **English page:** https://medideas.it/en/live-surgery ### Brand Communication End-to-end communication strategy for medical professionals. The approach starts from the client's story to build authentic communication. **6-Step Process:** 1. Strategic analysis — studying reality, target audience, and positioning 2. Identity and messaging — defining communicative identity 3. Content production — video, photography, and professional content 4. Digital presence — website design and development, SEO-optimized 5. Online strategy — advertising campaigns, SEO, and social media 6. Measurement and growth — monitoring results and optimizing strategy **Service Areas:** Communication strategy, brand filmmaking, web design and development, SEO and content strategy, advertising campaigns, social media management, professional photography, visual identity. **Italian page:** https://medideas.it/brand-communication **English page:** https://medideas.it/en/brand-communication --- ## Mission MED Ideas creates multidisciplinary communication projects for medical, dental, and healthcare professionals. The work spans print, websites, event documentation, and live surgery broadcasting. The company serves clients ranging from individual professionals to academies and universities. The core belief: good communication improves patient relationships and learning quality. Philosophy: "Everything that represents a potential improvement in the method of communication with the patient fascinates and motivates us." The team only creates projects they believe in — projects that are useful and empowering. **Italian page:** https://medideas.it/mission **English page:** https://medideas.it/en/mission --- ## About Us — Company History **2012 — Origins:** The journey began documenting surgical cases for a periodontology professor. **2018 — Broadcasting and streaming:** Multicamera broadcasts and online streaming became a core capability. **2021 — MED IDEAS is born:** Official company registration in September 2021. **2022 — MED IDEAS Studio:** The dedicated studio opened in April 2022. The company's approach places the end user at the center of all project development. **Core competencies:** Surgery Filmmaking, Brand Communication, Web Design & Development, Social Media, Live Surgery, Streaming. **Clients:** Stryker, Johnson & Johnson, EMS, Biotech, Geistlich, Noris Medical. **Italian page:** https://medideas.it/chi-siamo **English page:** https://medideas.it/en/about-us --- ## Diego Di Salvo — Founder Dr. Diego Di Salvo is a palliative care physician at the hospital in Esine, with over three years of clinical experience. His career runs along the boundary between science and communication, combining clinical expertise with innovative visual storytelling. **Key milestones:** - 2012: Pioneering video documentation of surgical procedures - 2021: Foundation of MED IDEAS - Present: Practicing palliative care physician and company founder **Competencies:** Medical education, surgical documentation, scientific dissemination, healthcare communication, media production, technology integration. **Vision:** Democratizing medical education through innovative visual and technological solutions, making complex medical concepts clear and effective. Quote: "Do not hesitate to dedicate yourselves to projects that seem to border on the impossible. With the right mix of competence, creativity, and perhaps a pinch of audacity, what seems like a dream can become reality." **Italian page:** https://medideas.it/diego-di-salvo **English page:** https://medideas.it/en/diego-di-salvo --- ## Events ### Shoulder Arthroscopy: From Theory to Practice in the Operating Room — Monza 2026 A 2-day training course combining theoretical sessions with live surgery broadcast from the operating room, plus hands-on practice stations. **Details:** - **Dates:** 16-17 April 2026 - **Location:** Ospedale di Vimercate — ASST Brianza, Via Santi Cosma e Damiano 10, 20871 Vimercate MB, Italy - **Attendance:** Free, registration required on the dedicated web page; each participant receives confirmation by email - **Capacity:** 50 participants - **Target audience:** Residents and attending physicians who want to deepen their practice in shoulder arthroscopic surgery - **ECM accreditation:** Not ECM-accredited - **Certificate:** Participation certificate sent within 10 working days after the course **Faculty:** - Dr. M. Cocuzza — Course President and Scientific Coordinator (Vimercate) - Dott.ssa Viganò — Operating room support, Day 2 (Vimercate) **Speakers and Topics:** - Dott. M. Cocuzza — Course presentation and scientific rationale - Dott. Iezzi Massimiliano and Dott. Condito Andrea — Locoregional anesthesia in shoulder arthroscopy - Dott. Mule Antonino — Instrumentation and operating room set-up - Dott. Pulga — Role of arthroscopy in rotator cuff lesions - Dott. Pierpaoli — Arthroscopic knots - Dott. Marcello Pirovano — Role of hydrokinesitherapy in shoulder rehabilitation - Dott.ssa Fossati — Biceps: killer vs. user - Dott. Borroni — Subscapularis lesions and their classification - Dott. Chillemi — Massive irreparable rotator cuff lesions: arthroscopic options - Dott. Augusti — Soft anchors vs. metal, single vs. double row **Topics Covered:** 1. Locoregional anesthesia in shoulder arthroscopy 2. Instrumentation and operating room set-up 3. Role of arthroscopy in rotator cuff lesions 4. Arthroscopic knots: technique and hands-on practice 5. Biceps approach: killer vs. user 6. Classification and treatment of subscapularis lesions 7. Massive irreparable rotator cuff lesions: arthroscopic options 8. Soft anchors vs. metal, single vs. double row 9. Role of hydrokinesitherapy in shoulder rehabilitation **Day 1 — Thursday 16 April (15:30–20:00):** Welcome and registration, course presentation and scientific rationale, 3 clinical case presentations, 5 theoretical sessions, welcome drink. **Day 2 — Friday 17 April (8:30–17:00):** Recap of day 1, 3 live surgery sessions broadcast from the operating room, 4 lecture sessions, hands-on practice on dedicated stations, take-home messages, conclusion. **Event page:** https://medideas.it/eventi/monza-brianza-arthroscopy-school-2026 --- ### One Day in Cremona with Luigi Boni — Cremona 2026 A one-day hybrid event in the "One Day in Cremona with" format created by Prof. Gian Luca Baiocchi: advanced training and direct exchange between surgical experts. The 2026 edition hosts Prof. Luigi Boni and compares the laparoscopic and robotic approaches in colon surgery, with a live surgery — left colectomy/sigmoidectomy for diverticular disease — broadcast from the operating room. **Details:** - **Date:** 14 September 2026, 09:30–17:00 - **Location:** Casa MeDeA — ASST Cremona, Via Cà del Ferro 33, 26100 Cremona CR, Italy - **Format:** Hybrid — in person or live streaming. Online participants can take part in the discussion through a dedicated chat for comments and questions - **Attendance:** Free; limited in-person seats, registration required - **ECM accreditation:** Not ECM-accredited **Speakers:** - Prof. Gian Luca Baiocchi — Scientific Director (Cremona) - Prof. Luigi Boni — Guest speaker (Milan) **Chairmen:** - Pierpaolo Mariani — ASST Bergamo Est - Andrea Bondurri — ASST Cremona - Luigi Boccia — ASST Mantova **Clinical rounds:** - Mattia Schieppati — ASST Garda - Ismail Ayman — Ospedale di Suzzara - Lucio Taglietti — ASST Valcamonica **Programme:** - 09:30 Registration - 10:00 Live Surgery: left colectomy/sigmoidectomy for diverticular disease - 13:00 Light lunch - 14:00 Lecture by Prof. Luigi Boni: laparoscopic vs robotic approach in colon surgery - 15:00 Clinical rounds with Dr. Mattia Schieppati, Dr. Ismail Ayman, Dr. Lucio Taglietti - 17:00 Final remarks **Organisation and support:** Organised by MED Ideas, with the unconditional contribution of Applied Medical (Gold Sponsor), Ricerchiamo and Surge Square. **Event page:** https://medideas.it/eventi/one-day-in-cremona-with-boni --- ## Contact **Email:** info@medideas.it **Studio:** Via Cassala 24, Brescia - 25126 (by appointment) **Registered Office:** Piazza Cavour 21, Rovato - 25038 BS, Italy **Company:** MED IDEAS SRLS **VAT / Tax ID:** 04309700989 The contact form on the website accepts: title/prefix, first name, last name, email, phone, and message (max 500 characters). **Italian page:** https://medideas.it/contatti **English page:** https://medideas.it/en/contact